Privacy Policy | Yesterday's Leads

Yesterday's Leads ("Yesterday's Leads," "we," "us," or "our") operates this website and related Services to provide insurance agents and agencies with aged, non-exclusive insurance lead data and related products. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, make a purchase, submit information, or otherwise interact with our Services.

By accessing or using our Services, you agree to this Privacy Policy. If you do not agree, you should not use the Services.

1. Information We Collect

We may collect the following categories of personal information depending on your interaction with our Services:

Contact Information: Name, mailing address, email address, phone number.
Financial Information: Payment card details, billing address, and transaction records (processed through third-party payment processors).
Account Information: Login credentials, preferences, and account-related settings.
Lead Data (Consumer Information): Information submitted by consumers when requesting insurance information or offers, which may include age range, ZIP code or state, insurance interests (e.g., life, health, Medicare, final expense, P&C), and contact details.
Transaction & Order History: Records of products purchased, delivery history, and customer service communications.
Device & Usage Data: IP address, browser type, device identifiers, cookies, and activity on our website.
Communications: Information you provide when contacting support or otherwise communicating with us.

2. Sources of Information

We collect personal information from the following sources:

Directly from you, when you create an account, place an order, or contact us;
Automatically, through cookies, analytics tools, and similar technologies;
From third-party partners, affiliates, and vendors involved in lead sourcing, verification, payment processing, analytics, or technical services.

3. How We Use Personal Information

We use personal information for the following purposes:

Service Delivery: To process orders, deliver purchased lead data, provide customer support, and manage accounts.
Insurance Lead Generation & Distribution: If you submit information as a consumer, your data may be verified, categorized, and delivered to one or more licensed insurance agents or agencies who may contact you regarding insurance products or services.
Marketing & Communications: To send business-related communications, service updates, and promotional information. You may opt out of marketing communications at any time.
Security & Fraud Prevention: To protect accounts, prevent unauthorized activity, and secure our Services.
Legal & Regulatory Compliance: To enforce our Terms, comply with legal obligations, and respond to lawful requests.

4. How We Disclose Personal Information

We may disclose personal information in the following circumstances:

With Insurance Agents & Agencies:
If you submit information as a consumer lead, your information may be sold, licensed, or otherwise shared with one or more licensed insurance agents or agencies for marketing and sales purposes. Leads are non-exclusive and may be resold.

With Service Providers:
We share information with vendors that perform services on our behalf, such as payment processing, analytics, hosting, customer support, and security services.

With Marketing & Advertising Partners:
To deliver relevant advertising or evaluate campaign performance, subject to applicable law.

For Legal or Safety Reasons:
To comply with legal obligations, respond to subpoenas or regulatory requests, protect our rights, or prevent fraud or harm.

Business Transfers:
If Yesterday's Leads is involved in a merger, acquisition, sale of assets, or similar transaction, personal information may be transferred as part of that transaction.

We do not knowingly collect or sell personal information from individuals under the age of 16.

5. Aged & Resold Lead Disclosure

You acknowledge that:

Consumer lead data may be aged and not recent at the time of delivery.
Consumer information may be resold or shared with multiple buyers.
Consumers may have been previously contacted or may no longer be actively shopping for insurance.
Contact information may be outdated, reassigned, or inaccurate.
These characteristics are inherent to aged lead data and are disclosed prior to purchase.

6. Your Privacy Rights

Depending on your jurisdiction (including California, Colorado, Virginia, Connecticut, Utah, and the European Economic Area), you may have the right to:

Access the personal information we hold about you;
Request correction or deletion of your personal information;
Request a copy of your data (data portability);
Opt out of the sale or sharing of personal information for targeted advertising;
Limit or withdraw consent where applicable;
Manage communication preferences.

Requests may be submitted to support@yesterdaysleads.com.

7. Do Not Sell or Share My Personal Information

Yesterday's Leads operates in the business of insurance lead generation and distribution.

If you are a consumer and wish to opt out of the sale or sharing of your personal information, you may submit a request by emailing support@yesterdaysleads.com with the subject line: "Do Not Sell or Share My Personal Information."

We will process requests in accordance with applicable law.

8. Data Retention

We retain personal information only for as long as necessary to:

Deliver and support our Services;
Comply with legal, regulatory, and accounting obligations;
Resolve disputes and enforce agreements.

Data is securely deleted, anonymized, or archived when no longer required.

9. Security of Information

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a minor's information has been collected, please contact us for removal.

11. International Transfers

Your information may be processed or stored outside your state or country, including in the United States, through our service providers and technology platforms. We take steps to ensure appropriate safeguards are in place where required by law.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be reflected by updating the "Last updated" date. Material changes will be communicated as required by law.

13. Contact Information

For questions about this Privacy Policy or to exercise your privacy rights, contact:

Yesterday's Leads
3253 E. Chestnut Expressway, Suite 321
Springfield, MO 65802
Email: support@yesterdaysleads.com
Phone: 833-402-4368